What is Web Design and how do we approach it?
To ensure that by hiring our web design services in Bilbao, you will get the expected benefits, we provide you with the most basic notions of what you are hiring and its impact on your business. We prevent you from surrendering completely to the goodwill and professionalism of the specialist. We guarantee you know in advance what you can get and what you can’t, by having an online presence.
- Do you need to have an online presence and don’t know how to start?
- Do you sell products or services and want to expand your scope of action to the Web?
- Is your website outdated and doesn’t look good on mobile devices?
- Is the maintenance of your website or the management of the content you publish complicated?
- We help you define your online presence.
High-quality web page development
We create websites that respect the standards established by the W3C. We are very scrupulous when it comes to coding your website, separating the presentational, functional, and style parts.
This results in a website with guarantees of maximum compatibility between the various browsers, which will render the web more fluidly and will be faster to load and easier to maintain in the future.
Search engine friendly code
The robots that crawl the Internet in search of content to index see the web page in a different way. There are special tags to indicate which sections of the website are main content, title, header information, footer, metadata or secondary content.
We take this into account when we code the template and the distribution of elements on your website.
Clean and readable source code
We apply a programming style that allows us that when we have to modify a certain code fragment, it is readable not only for others, but also for ourselves. We write with indentation, spacing, and respecting the standards recommended by the different languages such as PHP, XHTML, etc. in terms of logical block structures, iteration, separation of modules with different roles in separate files, among others.
This allows us to easily find possible programming errors, or points in the code where we must add new functionalities at the client’s request.
Custom Web Design
It is possible that given the characteristics of your website, you need a custom development of the design and functionalities, or on the contrary, with a pre-designed web template or “theme” it is enough to give a professional touch to your website.
We consider both cases, we will explain the pros and cons of both alternatives; the development cost of a web project with a pre-designed web template is cheaper and is finished in less time, but your website will probably not be unique, and it will be very difficult to add additional modules or its customization will be limited.
On the contrary, a custom web design, from scratch, is more expensive, but your web page will be exactly as you want it and will have more flexibility when it comes to making it “grow”, that is, adding more sections, functionalities or characteristics.
Responsive Web Design (Adapts to Devices)
The use of mobile devices to browse the Internet has not stopped growing, and year after year the increase is exponential. Whether they are smartphones or tablets, it is imperative to have a web page that flexibly and as optimally as possible adapts to the wide range of screen resolutions that exist on the market.
But it is not only about redistributing the elements of a web to show them stacked when accessed from a mobile device, but also taking into account that the average connection speed is lower, so we must further optimize the images and other multimedia elements so that your website is displayed fluently.
You also have to take into account the navigability of the web: the menu must be adaptive, as well as other interaction elements, for example on touch screens we do not have the option of the mouse pointer effect on top, and the mouse is the finger. On the other hand, other events appear such as horizontal swiping with the finger.
Search engine positioning algorithms, especially Google’s, penalize websites that do not have a friendly user experience, so it is important that your web page is responsive.
If you want to drastically reduce the bounce rate of users who access your website, and it is not yet adaptable to mobile, we can offer you its migration to responsive technology, so you don’t lose potential customers.
UX Design, Usability and User Experience
Let’s not fool ourselves, every bit of your website must be designed to facilitate conversion, it must be optimized for lead generation, for increasing traffic or for real sales in the case of an e-commerce.
We do not conceive of web design as individual pieces where each page has its own, but as a path to conversion. The user should never feel the sensation of having reached a final page that does not lead to any other. Calls to action and the persuasive factor must always be present.
If you want to orient the design of your website to get more sales, we can help you by transforming visits into communication flows that lead to the generation of a potential client.
Optimal Content Structure and Web Architecture
The architecture of your website – the way in which the information is organized and hierarchical – must be taken very seriously and must be designed from the beginning of the project. It is also important that the sections reflect the conclusions obtained after the keyword research. The pages and subpages must be a reflection of the way users search.
Related content must be mutually linked, so that the user knows that they have additional resources to turn to if they want to expand information.
It is essential to add a path of “crumbs” or breadcrumbs. The user must know at all times which page they are on, and have the possibility of returning to the previous content.
The flatter the structure of your menu, the better. The depth in the hierarchical organization of content must be minimal. No page should be more than 3 clicks away from the main page. The more “sunken” a content is, the more difficult it will be to find it, not only for the user, but also for the search engines, for which it will have little relevance.
E-commerce Solutions
If you sell products in a traditional way, you offer the client all possible facilities in terms of payment methods, installment facilities or financing, shipping costs, etc. Right?
In the development of your online store, we help you transfer that same philosophy, so that your sales do not encounter any obstacles. For example:
We indicate the necessary guidelines to write descriptions in the product sheets that are original, that arouse curiosity in the client and that generate the sensation of scarcity, urgency and trust (through testimonials from other clients). Key aspects in the purchase decision.
Shipping and return policies must be clearly provided, if prices include taxes. This information generates trust in the user and paves the way for making the purchase.
We design your e-commerce so that the products have an attractive visual appearance, where the image of the product prevails.
Configuration of various payment methods for your online store
Although payment by credit or debit card is the most widespread payment method. It should not be the exclusive form of payment in your online business.
It is essential not to lose customers in the final phase of the purchase process. We advise you so that when it comes to paying, your customers do not find obstacles and see that there is a wide range of payment methods:
- Cash on delivery.
- Bank transfer.
- Credit or debit card.
- PayPal.
- Collection and payment at the store, etc.
The preferred form of payment varies greatly according to the target market and the geographical area. For example, if your market is Asia, payment with Alipay (a service similar to PayPal) prevails there, in Africa mobile payment is widely used, while in Europe and the United States, card payment works well.
Translation and Localization of your Web page
The reach of the Internet is global, this is not new. Your business may be for a local audience, but if you want your market to grow in international markets, you must achieve engagement in the terms of your potential customers, and in their language.
A multilingual web page is not achieved only with the translation of the contents into several languages, it also includes appropriate tagging to identify languages and cultures, effective multilingual SEO, the appropriate choice of domains and the structure of URLs for each language, as well as some technical issues of DNSs and geolocation of web hosting.
We can help you if you want to adapt your products and services to a local audience, achieving global visibility.
User Levels and Security and Protection against Hacker Attacks
Once finished, your website will be exposed to any attack by hackers trying to change the content, or disable it completely. You would be surprised at all the information that can be obtained just by knowing the domain of a web page. Information that is often used in bad faith, even by your competition.
Prevention is always better than cure. That is why it is important to follow a security policy to avoid surprises. First of all, we configure your website to make periodic and automatic backups according to the frequency of updating your website.
We guarantee that you have the latest update of the core content manager software, and of the plugins you have installed, through a centralized monitoring and management tool.
We reinforce the security policy with the blocking of attacking IPs, generation of secure passwords, we limit failed access attempts and we make low-level changes so that the system is more difficult to break by malicious software that tries to access by brute force.
If there are several users with access permissions, we will make recommendations regarding the access levels that each one should have, according to their role and responsibility in content management.
Your Website, ready in record time
The web development budget that we give you will be detailed to the millimeter, so that you know what actions we are carrying out throughout the implementation process of your project.
We monitor the time of each task, we optimize teamwork so that your website is ready as soon as possible, without this meaning that the quality of the work decreases.
Each team member will be in charge of assembling a part, design, configuration, content, programming, optimization, etc.
We will indicate the time consumed in each phase of the project: interviews and meetings, design, research, website development, integration with the content manager, training, consulting and site maintenance. This way you will know that the amounts indicated in the economic cost of your web project are fully justified.
Content is definitely the most important component of a Web page. Simple and content-poor Web pages will hardly promote your business on the Internet. Only if you provide us with enough information, will customers come to your Web page.
For greater reliability in the results, we ask for as much information as possible from you, we require some minimum specifications before starting to work.
We are in favor of creating “clean”, simple and navigable Web pages, we refuse to make websites that are almost movies. Graphic animation using Flash is a web design technique that could be striking, but is sometimes used indiscriminately and the repercussion is minimal, the access time is generally much slower, the information is not legible in some cases, it inhibits web positioning, and most importantly, it is incompatible on Apple devices.
Customers do not want to wait 5 minutes for the movie of your Web page to start rolling. They expect to see the information within a few seconds of clicking on your Internet address.
To know the effectiveness of a Web page, it should not only be evaluated in terms of how it looks visually but rather in how it performs when using it, and of course, its content.
In summary, we advocate for the development of websites in which there is a balance between the visual and the efficient.
We must also warn about the prices of web page design services that some have reduced to a minimum, but that their quality, good results and return on investment have proportionally decreased. Maintaining prices that we consider fair, and always negotiable, we try to reverse this situation.
We see the creation of web pages as an extension of your business, which should complement it and help you grow, not just because “you have to be on the Internet”.
Although we will always advise you on the optimal web design, colors, web structure, etc., we will design your site thinking about your needs, not our own interests.
Web pages must be updated at the same pace as the changes in your business. The maintenance of a site is a very easy activity to execute when there is a true commitment from the responsible work team.
We provide you with the appropriate content management tools, along with the training to learn how to use them, at no additional cost.