If you are interested in launching a Google Ads campaign, you can hire our management service that covers the entire...
If you are interested in launching a Google Ads campaign, you can hire our management service that covers the entire process from defining the target audience to A/B testing and personalized bid management.
Our Google Campaign management service also includes:
We take care of:
Launch Advertising Campaigns on Google Ads
Initial setup and detailed customization of Google Ads Campaigns
Intelligent Budget Allocation for your Google Ads Campaigns (Shared Budgets)
Campaigns optimized for Return on Investment (ROI)
It is highly recommended before launching a Google Ads campaign to configure it as detailed as possible so that the investment is as optimal as possible.
We take care of configuring various aspects at the account, campaign, ad group, ad, and keyword level. For example:
Budgets assigned to campaigns are normally defined per day and per campaign. This sometimes makes it complicated to keep track of spending for advertisers who have several active campaigns.
Taking into account user search behavior, it is recommended that campaigns be divided by mobile search, Display network (with or without Remarketing), and Google Search or PPC.
With the shared budget feature, your investment plan in Google Ads can be unique and the system automatically assigns and adjusts the amounts to each campaign. This way, no campaign stops and you don’t lose opportunities to advertise.
However, there is a risk that you have one campaign that is more dynamic than another, which is hogging the budget, and sharing it may result in the other less aggressive campaigns stopping. That is why the use of this feature must be done very carefully. We can advise you so that this does not happen.
Optimization in Google Ads should not only be limited to trying to reduce the cost per click, but also, once the user has reached the page, to make the purchase or conversion as easy as possible. That is why we emphasize the need to be able to carry out CRO (Conversion Rate Optimization) actions. For example, strategies are aimed at:
When defining the hierarchical level of your Google Ads account in Campaigns, Ad Groups, Ads, and Keywords, it is important to do it in a way that is scalable and that one campaign does not bid for the same objectives as another.
The best way to do this is to first separate the global objectives and then move on to more specific objectives, which will be assigned a lower level in the Campaign structure. Some ways to segment Google Ads Campaigns would be:
Before this configuration, we conduct a keyword study to detect the best way to structure it, based on what users are actually searching for.
Ad extensions in Google Ads are a way to extend the area reserved for your ads and provide the user with much more information that accompanies the link and the ad’s claim text.
Google facilitates the creation of these extensions at no extra cost. Many advertisers do not take advantage of this tool, which also improves the quality score of your ads, and is therefore an opportunity to have better bid levels than your competition.
Depending on the characteristics of your business, we will configure the ad extensions that can report the best results. The extensions are:
Google decides which extension to show based on the relevance of the ad to what is being searched for, however, we configure them so as not to lose opportunities to place your ad in the first position.
If you have Analytics and Google Ads, but have not yet linked them, you are losing very valuable statistical information for your advertising strategy, your website, and your business as a whole.
In Google Ads Management you can see which keywords users have searched for or which ads have been activated, as well as which of them generate conversions, but Google Ads by itself only gives you part of the picture.
Google Ads does not show you what users do after clicking on the ad but before converting. Google Analytics provides information on that intermediate path through conversion funnels.
It shows you the level of user engagement, how the architecture of your site affects conversion rates.
Did you know that it is possible for your ad to be first, even paying less per click than the other ads?
Ads have a ranking that is calculated by multiplying the quality score of the keywords that activated it, by the average CPC that is being bid for said words. Therefore, the higher the quality score (a number from 0 to 10), the less you will have to pay for each click.
By hiring Google Ads management with us, we take this calculation method very much into account to improve the profitability of your campaigns, specifically:
Google uses the quality score as a key factor in determining the position of your ad. The quality score is fundamentally determined by the relevance of the words, the ad text, and the landing page where said ad points.
The more relevant the keywords are and the more optimized the landing page is, the higher the ad will appear, and the less you will have to pay per click.
We take this into account when defining optimized landing pages. Among other things, we refine:
If you want the budget dedicated to campaigns to be used without wasting money, the search terms report for which your Google Ads ads are activated is data that must be accessed almost daily.
Especially if you have broad match keywords, which could be including irrelevant terms that never convert.
In this way, the inclusion of filters for negative keywords prevents the acquisition of low-quality traffic, increases the click-through rate, and eliminates unwanted visits. In the medium term, it allows you to increase the quality score of your ads.
In terms of search volume, Youtube is the second most used search engine in the world, only behind Google. Even though the number of visits that Youtube registers is immense, and the number of hours of video that are uploaded every minute, it is relatively easy to advertise on this platform.
Many advertisers ignore this opportunity. Having promotional videos, which can also be displayed both at the beginning of the video that users watch, and as part of the search results.
We offer to add advertising through promoted videos, integrating them into the 3 types of ad formats:
Remarketing lists allow you to “follow” the user who visited your website but did not make a purchase. Establishing a remarketing list is essential to attract the attention of that 90% of users who did not make the purchase or conversion the first time.
In addition, remarketing is generally cheaper than standard PPC campaigns. They allow you to make a higher bid to bring the potential customer back to your page and, on the other hand, you consolidate your brand image, because remarketing is done on the display network.
If you offer a product or service with a physical location, unless you are launching a nationwide campaign, it is recommended that you establish geographic location segmentation. This allows you to bid more the closer the customer is to your store.
On the other hand, segmentation by cities allows you to establish a bidding strategy by selecting in which ones you get a better conversion, and therefore concentrate efforts in those locations.
In Display campaigns, we not only optimize the websites where your ad will be shown, but also the position that said ad will have within the content, seeking the best possible click-through rate and maximizing the ad’s visibility.