Search Engine Optimization

On the Internet, business is won today in the search engines, our Bilbao Web Positioning services. That’s why both registration and positioning in search engines are so important. Knowing how to move up in Google, Yahoo or Bing, is fundamental to the success of your company.

If your website was not designed from the beginning to rank in Google and you are wondering how to get your web page to appear in the top positions, it is very likely that you need to rethink its approach to SEO positioning.

• We detect how your page is positioned at the SEO level.
• We help you carry out an SEO audit, both on-page and off-page.
• We detect the keywords that will help optimize your business.
• We implement link-building techniques and directory submission for your website.
• We analyze the speed of your website.
• We propose an optimization of the structure to make it more user-friendly and search engine-friendly.
• We define an effective content marketing strategy.
• And much more…

Put your website on the 1st page of Google…,

• Multi-Device SEO
• WPO
• Web Architecture
• Link Building

SEO Optimization for Mobile

In 2018, 5 out of 10 searches in Spain were made from a mobile or tablet, and the percentage has continued to grow. It is estimated that this year 7 out of every 10 searches will be made via mobile.

If you take a look at your Analytics data, you will probably see that visits from mobile and tablet have surpassed those from desktop computers.

Is your website ready for it?

The change, which has been coming for years, has been so great that Google has changed its way of crawling, indexing, and ranking. Now it first indexes the mobile version of each web page, and then the desktop version, creating rankings on both devices.

This is known as Mobile-First Indexing.

What will we do to get your website optimized for mobile?

1. We will check if the design is responsive or adapted for mobile, and if it meets all the standards required by Google. Otherwise, we will propose a series of actions for adaptation to mobile-first indexing.
2. We will verify if you have a mobile version of your content in AMP format. It is a Google technology, and therefore, its use is rewarded.
3. We will study your positions within Google, focusing only on organic results for mobile.
4. We will carry out an analysis of each URL individually, especially those that have the opportunity to be first in Google, but are stagnant due to poor optimization of the mobile version.

And, finally, do you know if your content is written to answer voice searches?

Voice searches are growing vertiginously: by next year, half of the searches on mobile phones will be by voice, and your website and the quality of the content must respond to this type of search.

Can you afford NOT to appear in them? We believe that neither you, nor anyone else. That is why we will also carry out SEO for voice searches, in order to be prepared and visible for those who do not use a keyboard.

And if we add to this whole picture the increase in the use of devices such as Google Home, Alexa, HomePod, and applications such as Google Assistant, Siri, Cortana, etc. that work with just spoken commands, optimization for voice searches becomes mandatory.

Optimize page load speed

Load speed is very important for both SEO and for your readers or customers. The process of how to do SEO for a website includes technical aspects that allow a website to load quickly, even in difficulties of coverage, with 3G, on phones without much processing capacity, or with old operating systems, etc.

If your website is slow, not only will Google take away your positions, but the readers and customers you have already won will leave: no one wants to wait for a page to be displayed.

Yes, what can we do, we live in the age of immediacy and we don’t wait, according to experts, more than 3 seconds for a website to load.

Our goal is for your page to go like a rocket, we are not satisfied with it loading in the threshold of 3 seconds or less. We want your page not to exceed 2 seconds of loading time without sacrificing any visual or operational element.

How do we achieve it? Thanks to our experience in WPO (Web Performance Optimization), which has only one objective: to make your website light.

To reduce the display times of your web page we will do a deep analysis of your site with different speed checking tools, including the official Google one: Page Speed Insights

After analyzing the performance of your web page and having created the list of tasks to optimize the loading speed, we will work on the main technical factors:

• Code minification.
• Gzip compression.
• Weight of the images.
• Enable cache systems.
• Server optimization
• Implementation of technologies such as Gzip, HTTP/2, Security with SSL / HTTPS, etc.

Perhaps all this sounds alien to what an SEO agency in Bilbao does, but the speed and good functioning of web pages are already another factor to climb positions in Google.

That is why we promise you that your website will load smoothly and correctly. You will see how, after having optimized everything, you will improve your positions.

Well-structured Web Architecture

The structure of a website is the way in which its pages and subpages are organized. As an SEO consultant I know that it is essential to analyze the groupings of pages, avoid duplicate content between them and how they are linked.

Planning the structure of your website will help your readers find the information they are looking for easily and directly. But it will also help Google to understand what information you have, what type, etc.

And that is why, in our SEO Services, we have one more objective: to make it easier for Google’s spider to crawl your website, improving its architecture.

Important: Google will use the structure of your web page as a guide to interpret and index it. Do not hesitate to optimize it.
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Our analysis covers:

• Categories
• Tags
• Pages
• Articles
• Search result pages
• 404 errors
• Redirects
• Optimize depth levels
• Paginations
• etc.

As a website grows, it tends to become disorganized. Our goal here is to reorganize the entire website with a single goal: to create an orderly and coherent information architecture for both visitors and for Google and other search engines. In addition to analysis and reorganization, we can change, if your theme needs it, the total structure of your website, for example, implement or plan the implementation of the SILO structure.

Link Building, crucial for positioning yourself on the Internet

According to studies, 99% of the results on the first page of Google have at least one link pointing to each website.

A large number of incoming links of quality and authority in a domain can help specific pages of a website to also rank, but it is even better to have links that point to the specific pages.

We are experts in obtaining incoming links from authority domains, that is, we focus on obtaining quality links and avoid the creation of links artificially or automatically.

We guarantee that the search for links will be done in the way that Google indicates us: natural, without buying or selling, and from a website of the same theme as yours, or a related one.

But we not only work on incoming links, we also work on the internal linking structure, which serves two purposes: to “catch” your readers in a tangle of links, just as Wikipedia does, and to distribute the PageRank that your website has been obtaining throughout the entire site.

Without neglecting the areas that we have mentioned before, we will give special attention to this section. Links are the essence of the Internet: without links, each page would be an island of information incommunicado from others, so you could not climb to the top positions in Google, nor overcome your competition.

That’s why the search for new links is continuous:

• We will prioritize the pages that need links to move up in Google.
• We will make sure that the links you have already obtained are clean and not toxic to the health of your website.
• We will draw up a link building plan with the appropriate keyword in the anchor and landing page.
• We will track all links, to detect any changes, or disappearance.
• We will draw up an internal linking strategy to distribute the PageRank throughout your site, avoiding any orphan content (page without incoming links).

We detail the tasks to be carried out so that your website is well positioned:

Domain Registration

If you are starting from scratch, we help you decide on the name of your domain, which helps to enhance your personal or business brand, if you plan to internationalize your business, or develop a multilingual site, we explain the necessary guidelines to choose the appropriate TLDs (Top Level Domains).

If you are interested, we can also search on domain auction sites for expired domain names, but with an attractive name for your business and with a fairly old registration date, a factor that also helps natural positioning.

Web Hosting Service Selection

The geographical location of the server where your website is hosted is important to achieve adequate latency and loading speed levels, another factor that has become relevant for web positioning, since the update of the Google algorithm, according to the current or planned volume of visits, the location of your main target audience, we suggest which would be the best hosting provider for your business.

Even if you already have your website hosted with a provider, we analyze the loading times, and based on the speed obtained at times of higher traffic, we would consider a total migration to another more powerful provider, or in its case, the contracting of another hosting plan with more memory and speed resources.

Submission to General and Thematic Business Directories

One of the most important factors for positioning in search engines are the links that point to your website from external sites. But these must be quality links, to avoid penalties from Google or another search engine.

To build a profile of excellent quality links, we select the business directories, newspapers and online magazines, with a high level of visits and well positioned, with good indicators such as Google’s PageRank and Alexa Rank, whether they are generalist or specialized in the activity that your company develops.

Competitor Analysis

We study the possibilities of surpassing your competition, by carrying out a detailed study of their web positioning, the time they have been in the activity and their level of authority for each of your keywords.

We help you identify keyword opportunities, their relevance, search volume, future trends and profitability, that your competition is not exploiting, by analyzing the current searches to your website and theirs, through the analysis of reports from tools such as SEMRush, SimilarWeb and Google Webmaster Tools.

Code of Good Practices in SEO Strategy

“Black Hat SEO” strategies, which are understood as practices not recommended by Google, or “tricks” to the search engine to obtain short-term results, end up being penalized. We reject these practices, because in the long run, your website will disappear from the search results.

With an increasingly intelligent positioning algorithm, which in each update gives more relevance to the semantics of the content, White Hat SEO is like a long-distance race. Results are obtained after a hard effort – which can often take months of work – of providing the user with quality content, information that adds value, taking care of titles, an adequate keyword density, inclusion of synonyms, a strategy of links to related content, etc.

Top Global Search Results

Search engines normally personalize the search results depending on the user’s locality or country, so if your company has or wants to have an international projection, it is essential to optimize your website so that it reaches the best positions in Google regardless of the location of your potential client.

Therefore, how to appear in the first positions of Google, not only at the local level? We show you the necessary procedures to achieve it.

Semantic Search: Doing SEO for the User, not for Search Engines

The algorithms of Google, Bing and Yahoo are being perfected every day to show the user the most relevant content according to the search terms, which may not even contain those exact terms.

This is semantic search, less and less robot or mathematics, more and more human, which tries to give the most effective possible answers to the user’s questions. We establish a plan for generating semantic information, which includes modifying the HTML code to add meta tags that tell the search engine the type of content it reads from your website.

Goal-Oriented SEO

What would be the use of having many organic visits if in the end the client does not convert? As part of any Online Marketing plan, the definition of objectives, even at a stage prior to the implementation of a website, is essential for the presence on the Internet to become another channel that complements the company’s economic activity.

For this reason, all SEO optimization activity will revolve around these objectives, whether they are micro or macro-objectives, such as sales in an e-Commerce, the enhancement of your brand (Branding), the capture of Leads (potential clients) or the acquisition of quality traffic. We look for the keywords that help a visitor become a client.

Content Marketing: Updated Content

Content is King, it was already said in the last decade, and it still is in this one. Content Marketing is a primary piece for an SEO strategy, and it is not only text and images in an article, it also includes, videos on YouTube, presentations on Slideshare, Podcasts, etc.

We help you establish an editorial calendar for your company, in which the guidelines for the publication of relevant content for your target audience are established periodically.

We will give you advice that we consider fundamental to write in a way that “hooks” the consumer, and that serves as a basis for you to establish yourself as an authority in your area of activity.

Content Marketing: Original Content

Duplicate Content and Original Content in Content MarketingDuplicate content is highly penalized, it does not provide any value. We help you include the necessary canonical meta-tags on your website to indicate to search engines that your content is the original and not that of others, that the natural positioning should be for your website and not for duplicate content.

We establish rules so that parameterized versions of the same page of your website are not considered as duplicate content of the original.

Correction of Errors in the HTML Code

An internally well-structured website will be displayed more quickly to the user and therefore, will improve its ranking in search engines. We do an audit of your web code to know if it complies with the international standards of web usability marked by the W3C.

We analyze the internal structure of your website to detect possible deficiencies in terms of content density with respect to the HTML code, fundamental meta tags such as the title and description, definition of styles in external CSS files and not inline, encoding of links to give the best possible relevance to the destination pages, as well as we suggest the use of H title tags to highlight the most relevant content.

Target Market Study

On the Internet, the user has the power, with a single click they can decide whether to buy your product or service, or to buy it from the competition. Normally the process goes through research, consideration, purchase and loyalty.

That is why it is essential to detect which are the keywords that give your site more engagement, enhancing those that imply that the user satisfactorily completes the entire process without leaving your website.

As part of the optimization strategy, we will analyze how to position organically in Google from the point of view of your customers’ behavior to enhance purchase options through relevant information, attract more customers and build loyalty with those who are already in an advanced stage of engagement.

Web Positioning (SEO) Factors

We already know that in the offline world it is difficult to find a market niche that has relatively little competition. If we transfer this to the online world, it is even worse, because on the Internet a small local company from some distant country can position better than a large multinational, if it is able to do a better job of organic positioning.

That is why we dedicate time to analyze each and every one of the factors that influence web positioning, such as: relevant terms, number of internal links, keywords in the content, title and meta-tags, length of the HTML code, keywords in external links, inclusion of supporting content such as images, videos, interactive content, etc., correct tagging of titles, subtitles, images, sections of the web (sidebars, menus, etc.), and thus more than 30 factors that influence web positioning.

Optimization of Local Searches

There are many more possibilities that a client from your city or province will buy from you, than one located in another country or who speaks another language. For them we place special emphasis on your website being well positioned with geolocated search terms (that contain the name of your geographical area), that you have a presence in local directories such as Yelp, FourSquare, Yellow Pages, Yell, QDQ, among others.

With the launch of the Google “Pigeon” algorithm version, your web page will appear better positioned for users in your city. We help you register your business in Google My Business.

Link Exchange and Acquisition

We will help you detect the websites in your sector with which you can reach agreements for the exchange of links, without this entailing a penalty from Google, they must be links added naturally, included in the content within articles, that add value to your content or to that of said external sites.

In short, to make a responsible link exchange strategy.

Keyword Research

“Keyword research” is the starting point for good SEO web positioning. From a set of “seed” keywords or phrases and using professional tools, we obtain variations, synonyms and alternatives of these words, to broaden the spectrum of search terms by which your website can be found.

In addition, we analyze your competition to detect possible opportunities to position better. We indicate not only the popularity (search volume) of a keyword, but also how difficult it is to position for it, the trend of searches over time and which of them would have a better conversion for your business objectives.

Link Building

Google – and in general all search engines – evaluates the popularity of a web page based on the number of links that point to said web page. Obtaining these links naturally is one of the biggest challenges for SEO positioning.

It is directly linked to the quality and originality of the content, product or service you offer, how well you are sharing it on social networks and other communication channels, such as Email Marketing and what formats you use, if only text or also videos, etc.

Our strategy does not bear fruit immediately, the results are obtained in the medium term, but they are solid and lasting over time, we are based on: publication of content with high virality, useful and “evergreen” information (that is valid over time), creation of tutorials in PDF and video format, original research on a specific topic, participation in discussion forums, publication in third-party blogs, etc. In short, content that adds value to the user and encourages them to share.

Image Optimization for SEO

The percentage of users who browse the Internet from a mobile device will be increasingly majority in the coming years, that is why the optimization of images in terms of their size should be a number one priority.

We configure your website so that the optimal image size is displayed for each device, whether it is Mobile, Tablet or Desktop Computer. Also, from an SEO point of view, we make sure that all images have the appropriate alt and title tags so that they are easily found by Google image searches.

Page Load Speed Optimization

In addition to offering a better user experience, decreasing the loading time of a web page considerably improves web positioning, as it is a factor that Google measures as a key metric to assess the quality of your page.

We take into account several technical aspects that help your website to be displayed in the shortest possible time, for example, gzip compression, minification of HTML, JavaScript and CSS files, combining several external files into one, the correct location of styles and scripts to avoid delays in the downloads of other elements such as images, etc.

We take care of every detail of WPO optimization, even in the definition of styles, for example, we avoid @import clauses, the universal selector “*”. In the case of images, the use of sprites to avoid the parallel download of small images, such as icons, etc. We also activate caching tools, at the server and programming level, to avoid minimum access to databases.

Exclusion of directories in the robots.txt file configuration

If not all the content of your website is indexable, there are parts only for registered members, or you have information that should only be accessible to premium subscribers, we configure the robots.txt file or the appropriate meta tags to avoid the indexing of said content.

We also disable certain search engines so that they do not index part, or all of your website in their index.

SEO for YouTube Videos

Youtube is the second largest search engine in the world, it is a fact that it must be seen as an opportunity to position videos, in a market niche that your competition may not be exploiting.

We help you to properly configure the videos uploaded to YouTube so that they appear in the organic results among the first positions. Correctly defining the title, category, description, tags and among other metadata of the video in question.

Your website will compete with thousands of pages, so if you are interested in doing business on the Internet you are then obliged to implement a professionally designed website, this guarantees effective web positioning and a visual quality that stands out from the rest.

Being among the first in Google and other search engines is possible if you have the support of professionals who assume each task of natural positioning in a personalized way.