If you sell products or services and don’t have proper feedback on social media to know if your business is doing well, you won’t know if you’re on the right track. A community manager can help you. Nowadays, products are no longer sold dryly; experiences are sold, and one of the best channels to learn about them is social media.
On the other hand, you need to address all kinds of distribution platforms so that your product or service reaches the largest number of potential customers. Here too, social media plays a very important role.
We establish an optimal strategy for your business to gain visibility and potential customers according to your objectives. Specifically:
- Definition of the types of social platforms based on your company profile. You will be surprised at the number of social networks there are. Surely there will be an ideal one for your activity.
- Definition of a strategy based on content, community manager work, offer launches, frequency and calendar of publications, optimal sending times and dates, etc.
- Study and measurement of internal analytics on each platform, to help in decision-making (Twitter and Facebook only). Knowing the engagement obtained, ROI, etc.
- Centralized management tools to gain productivity.
- And much more…
The phrase ‘you just have to be there’ is not valid. Discover everything that social media can do for you and your business.
We identify which social platform is optimal according to your objectives.
Don’t waste time on networks. We implement automation and daily management tools.
We calculate the best time to publish, when your audience is connected, to achieve the greatest possible diffusion and virality.
We configure marketing campaigns on Facebook and Twitter, with a well-detailed segmentation of your audience, to save you advertising costs.
Contact us for Social Media / Community Manager Services
Let us advise you and boost your business activity on social networks. The tasks we perform on Social Networks are, among others:
Automation of Publications on Social Networks
As a planning strategy for your presence on social networks, we propose applying automation tools that save time and maximize the reach of the content that is shared.
You will be able to publish directly from RSS feeds, republish content after a period of time, or simply publish the contents of your blog automatically.
We will grow the number of followers on Twitter, Google+, Instagram and Pinterest with automation tools for Follow, Follow back, Like, Retweet, Favorites, among other interactions.
In Social Media you need to be consistently active. We can make a publication plan for own and third-party content so that you can maintain your social profiles with a high level of engagement.
In addition, we will subject your accounts to constant optimization, the tools used will give us metrics of the effectiveness of each publication, with this data we will change the time and time of sending so that your content reaches the largest number of potential customers.
Help, Support and Engagement on Social Networks
We believe that Social Networks have much more potential than just the dissemination of your services and products. Due to their massive use, they help attract new customers, and consolidate interaction with those who already have a relationship with your brand.
Social Networks are the ideal platform to complement the usual communication channels with customers, in which there is always some inconvenience. For example, with phone calls, there can be waiting times and communication can be unproductive, and contact forms and email are somewhat impersonal and not immediate channels.
All these problems can be solved, or at least diminished by the work that the community manager does on social networks, which given its immediacy, will help you improve your support and customer service, and therefore, the opinion they have of your brand.
The conversation is more transparent, and it is very easy to get recommendations from a satisfied customer who frequently uses social networks.
Advertising Campaigns on Social Networks
As an additional step in your social media activity. We can help you configure PPC (Pay Per Click) campaigns within the 3 main Networks: Facebook, Twitter and LinkedIn.
This is an essential strategy, especially if you are starting and want to gain a critical mass of potential customers or followers, who are active on the networks.
The advantages are unique, you can target a very specific audience, indicating their demographics, hobbies, customs, age ranges, level of studies, and an endless number of segmentation variables.
It doesn’t matter if your business model is B2B or B2C, we help you boost your brand through advertising on social networks.
Connected with your Customers from Mobile
More than 60% of time on social networks is consumed from a mobile device. The Apps that connect us to our Facebook, Twitter, LinkedIn, Instagram, etc. accounts are specially designed to share the events that happen around us, no matter where we are. They take advantage of the phone’s features such as cameras and voice recording to transmit our experiences immediately.
This reality is vital for the success of your business. We advise you on how to attract followers with a high percentage of mobility.
Social Media Strategy
It is essential to make a prior Social Media plan, even before creating any account on any of the social networks. The first thing is to ask yourself if your customers are on it and on which of them. Your main and secondary objective when being on them.
You must bear in mind that, due to the high level of interaction that exists on social networks, the product or service you will try to sell must have a benefit-oriented presentation, and not just in its characteristics.
In short, we will help you identify what your target audience is, what social channels it uses, what type of information or topics are most important to it, what events matter to it, what problems you can help it solve or what jobs or tasks you can help it complete.
Generate Content for Youtube
Youtube is the second largest search engine in the world. More than 20 hours of video are uploaded every minute. It is the favorite channel of people looking for information, comparisons, interviews, presentations, tutorials and entertainment content.
We advise and help you to correctly implement your channel on Youtube, how to select the appropriate format and text for each video.
Responsive Community Manager: Give Your Customers a Voice
As a business manager, improving the satisfaction of your consumers, adapting to the time and trends that the customer demands is essential to gain competitiveness.
Knowing the opinion of customers in a “formal” way by sending a satisfaction survey is a good idea to get answers on how your company’s performance is going, but as a complement to this, as a community manager strategy, we will obtain more spontaneous information by interacting with social channels.
That is where people maintain contact with friends and family, and exchange their experiences about their purchasing processes or their level of satisfaction with the products or services acquired.
Better Segmentation of the Audience or Target Public
Each client is different, so they have to be grouped. If you know Marketing, you know that the key to success is to target the right target audience. This is made very easy by social networks. As we download all our personal information on Twitter, Facebook, etc., the level of segmentation you can get in your campaigns is impressive.
For example, it can be grouped by:
- Demographics: customer characteristics: age, sex, purchasing power, school level, work, cultural level.
- Lifestyle: social class, personality, opinions, political or religious trends, attitudes, etc.
- Consumer behavior: Habitual purchase in e-commerce stores, regular customers of specific markets, brand preferences, previous purchases, etc.
- Geographic location: At the continent, country or state, province, city or rural level.
Among many other factors. This detailed level of segmentation is an essential factor if you want to be successful in your social media campaigns.
Monitoring your Brand on Social Networks
The key to getting the most out of Twitter, Facebook, etc. is to listen to what your audience is saying about you, analyze the data and use it in ‘business intelligence’, to help you make decisions, improve the knowledge you have of your consumers and adapt your marketing strategy.
We study and monitor your brand, that of your competition, and the most relevant terms and concepts associated with your activity, to help you reduce reaction times to comments, discover new market niches and carry out a more exhaustive analysis of how your customers perceive your products or services.
To do this, we use top-level social media monitoring tools, such as Hootsuite, TweetReach, Klout, Social Mention, among others, to achieve this objective.