In the brand image creation process, the most important thing is communication with the client to know what they want to convey with their brand. What values are essential for them to get across to the end user with their image.
Another important thing is to know the perception that the end customer has of the company, and act accordingly. We also look at the options the competition has to determine the strategy to follow.
Rediscover and enhance the image of your company or personal brand.
Imbue your professional activity with a unique personality, make your customers remember you.
Distinguish yourself from the rest, your visual identity in all elements: stationery, business cards, logos, stickers, flyers and brochures, etc.
Contact us to Create or Renew your Logo Design or Visual Identity
We follow 5 principles for logo design as an identifying element of a brand:
- Simple.
- Memorable.
- Timeless.
- Versatile.
- Appropriate.
- Original.
The choice of color also represents a key element in the design; a range of colors adaptable to any material must be chosen, and versions of the logo must be created with the main corporate color and with secondary ones. We reject overly flashy effects such as shadows, glows, embossments, bevels, etc., because they affect the final message that a brand must convey.
The typography must adjust to the image in a way that does not break the design and maintains simplicity. When integrating the company’s slogan, the spacing, size, and use of upper and lower case must fit naturally.
A logo must be original; it should not lead a user to associate it with a generic idea, for example, using a light bulb to represent an idea, or a dialogue balloon to represent a conversation.