En este artículo
Hello SEO Pros!
As every month, I leave you with some of the news that SEO has brought us.
Always consulting reliable sources:
| Date | Source | News |
|---|---|---|
| 19/10/2018 | SE Round Table | Google Search Update Impacts, Reporting Delays, JavaScript SEO, Local, & Tiaras |
| 26/10/2018 | SE Round Table | Google Ranking Penalties Or Tweaks, Bing Crawl & Submissions & Google Cache Bug |
| 02/11/2018 | SE Round Table | Google Halloween Update, Google News Changes, JavaScript SEO, Bing Ads, Matt Cutts & More |
| 09/11/2018 | SE Round Table | Google Spooky Updates, Search Console Domain Property, Lazy Loading SEO & Google Ad Placements |
Sliders in Google Local Pack
Google is testing large slideshow images for local pack results.
Google: IP addresses don’t matter for backlinks and rankings
John Mueller from Google answered “no” when asked if IP addresses are important for backlinks and search rankings. For example, does it matter if some of your links to your site in the US come from Australia? Things like that.
https://twitter.com/JohnMu/status/1054674557930520579
PBNs…hmm, does that ring a bell? ?
New button to book in the Local Pack listing
Google has added the ability to book or schedule appointments directly from the local pack.
This is a feature of the Reserve with Google platform, but now it has appeared directly in the local pack results.
This way we discover another Google service, now available in Spanish, which we can benefit from if we integrate our reservation system with the providers that have agreements with Google:
Google My Business Products: products in local listings
Google will be implementing this feature for eCommerce. Previously, you could add products as a specific type of post, but soon we will have a specific section within Search Console…
and in searches it will be shown in a separate tab:
Google Lens now in Google Image search results
Google Lens is gradually being activated in Google Image searches. On mobile, in an image search, clicking on an image that has the lens icon below will analyze the image, allow you to click on or circle parts of the image, and Google will zoom in on it.
Guide for Lazy Loading
Good news for WPO, Google has launched documentation to correctly implement lazy loading of images so that it does not affect the positioning of these elements.
Here is the guide: https://developers.google.com/search/docs/guides/lazy-loading
In general terms, it tells us that:
- Load content when it is visible in the viewport: To ensure that Googlebot sees all the content on the page, all relevant content must be loaded whenever it is visible in the viewport using the IntersectionObserver API and a polyfill.
- Supports paginated loading for infinite scroll: To support paginated loading, provide a unique link to each section that users can share and load directly. We recommend using the history API to update the URL when the content is loaded dynamically.
- Test: After setting up your implementation, you should make sure it works correctly. One way to do this is by using a Puppeteer script to test your implementation locally. Puppeteer is a Node.js library for controlling headless Chrome.
And that’s it for this NotiSEO. I hope it is useful to you and your clients. 😉