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Hello SEO Pros!!
We’re back with a vengeance after a break from NotiSEO. As always, we consult official sources when compiling the news. Let’s get to it!
Sources:
- Search Engine Round Table: Barry Schwartz (rustybrick)
- Official Google Webmaster Central Blog [EN]
- Cyrus (@CyrusShepard)
- Google SearchLiaison (@searchliaison)
- Campamento Web
- Google Search Central
- Newsletter SEOpatía
SEO Milestones in 2020-2021
During the pandemic, Google and other search engines launched several updates related to the shift in searches towards online services, the explosion in demand for communication tools (Zoom, Google Meet, etc.), and the purchase of items related to work, leisure, fitness, etc., at home.
In this regard, Search Engine Land magazine has made two very interesting compilations for the years 2020 and 2021, which include:
- Core algorithm updates in January, May, and December
- Passage Ranking
- Page Experience and Web Core Vitals Update
- Google BERT expands to all queries
- Meta title update
- Improvements in Retail and eCommerce tools in Google Shopping
- Improvements in Google Maps and Business Profile (aka Google My Business)
- Other changes caused by COVID
We invite you to take a look:
- SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
- SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
But focusing on the most recent news, here is the most significant from this last month.
Evolving News Labeling
Google is rolling out two features to give users more tools when looking at search results for topics related to news or evolving topics. One is the Highly Cited label for top stories and the other is more information about rapidly changing search results.
Additionally, Google has improved the “About this result” feature to show more details about the source.
More info:
- Google Search Highly Cited Stories & Come Back Later For Evolving Results
- Google Search Notice For Unreliable Search Results For Quickly Changing Results
- Highly Cited Label For Google Search Tops Stories Now Live
- New Google Featured Snippet: “From The Web” & “Other Sites Say”
Product Comparison Rich Snippets
Google shows product comparisons, not only by price, but also reviews, colors, etc. All without leaving the Google interface.
More info:
- Google Product Comparison With Highlights Differences Toggle
- Google Search Product Comparison Gains Compare With More Products
And I wonder if these listings (from Google itself) can be impacted by the PRU?😜That's a rich comparison feature directly in the SERPs, enabling you to add multiple products to the chart, while Google highlights the differences. Big heads-up for affiliate marketers. pic.twitter.com/gbgJoec4cw
— Glenn Gabe (@glenngabe) April 13, 2022
Audible Elements in “People Also Ask”, Knowledge Panel, and Local Searches
Google is testing a new search feature for the “People Also Ask” section where you can listen to Google read the results of those snippets to you. There is a speaker play icon near each one.
This has also been included in local search results and knowledge panels.
More info:
- Google Testing People Also Ask Play (Listen To) Speaker Icons
- Google Local Pack With Listen & Translate Feature
- Google Audio Knowledge Panel To Listen In Your Language
Sidebar in the SERPs
Google is testing a return to the left sidebar for the search options that are currently at the top. It would be a return to the design of more than a decade ago.
More info:
Knowledge Panels written by Google itself
Google Search’s knowledge panels sometimes show that they have been written by Google itself.
More info:
Google SiteKit + Question Hub
Google expands the SiteKit tool (which allows you to connect with Google services: Analytics, Search Console, AdSense, Optimize, PageSpeed Insights, and Tag Manager) with Question Hub.
Although the tool is currently only available in India, Indonesia, and Nigeria, it is a good opportunity to explore its potential as a future source of ideas for new content.
Video:
More info:
- SiteKit: Google: Site Kit Now Available To All WordPress Sites
- Question Hub: Google Question Hub: Asking Questions In Search & Publishers Answering
Question Answered in Video
Google Video results will incorporate a feature that says if the video answers the question in your query. Google will label video results saying “X question answered in this video.” In addition, it shows you the place in the video where the question was answered.
More info:
Image Grid to the Left of the Web in the SERPs
Google may be testing showing image thumbnails on the left side of the search result snippets.
More info:
Want to ask John Mueller? His Bot will answer
Danny Richman created an AI version of Google’s John Mueller called MuellerBot. It was built from a script powered by GPT-3 to answer SEO questions as if John Mueller himself were answering them. It’s quite fun and sometimes scary in its accuracy.
Please confirm the accuracy of information provided by this tool before acting on any advice. This script is not endorsed by John Mueller or Google. 4/4 pic.twitter.com/UnEtO3l0ch
— Danny Richman (@DannyRichman) April 25, 2022
Sources:
Google I/O 2022
New edition of Google I/O on May 11th and 12th.
It is a good opportunity to connect with developers from all over the world in thoughtful discussions, learn from Google experts, and get a first look at the new products from the entire Google ecosystem.
All content is free, online, and open.
Official Website: Google IO 2022